Optimize your brand

Magali Meunier

International Brand & Marketing Communication Strategy Consultant

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Audience is key.

In my years as a Marketing, Communication & branding professional, I've learned that being customer centric is the difference between companies that survive, and those that actually thrive.

This focus is the key to your brand success.


My creative and data-driven approach has improved businesses impact& metrics, eased access to their target, and most importantly, create "love brand".


I'm open minded with 3 languages (Native French, Spanish bilingual and English fluent) and used to multicultutal teams + different markets problematics so I have a special gift to get brand DNA and global vision.

About Me.

I've worked in the fields of Marketing, Branding & Communication, Retail & Digital (e-commerce),

e-mailing and Customer Experience for over a decade, with large, established international firms in Paris, Madrid, Mallorca, Barcelona...

I learned a lot and acquired 360 vision but decided to fly solo by establishing my own consultancy.

I give Marketing & Communication Strategy support to new brands/launches, smaller businesses seeking for growth, solo entrepreneurs, specific project into bigger company (CX focus), all projects aligned with my values.


As an Expert I work with you to achieve your goals by:

✔️ defining foundations: branding, value, target, story

✔️(re)working the global marketing strategy,

✔️(re)thinking product/service offer+ communication


I'm a problem solver and quick doer.

Contact me

My method.

The action plan is built according to the Customer/brand business objectives, markets, products and its targets.


Here are the stages in my work plan:

✔️ Audit _ Brand study (products/services)

✔️Target informations/ Statistics/ data

✔️Competitive/inspirational research

✔️Brand objectives and strategy intention/definition

✔️Plan Execution



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Consulting

Let me point your business in the right direction, using a mix of foresight and insight.


ASK for your FREE 30 min intro call !

with my first recomendations

for your business



From 120€h/call

General brand strategy review




My offers.

Price Tag Illustration

350-500€

/DAY

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Audit Com & data analysis

Let's find quick fix in your communications, study your dashboards and get you the data you need to make crucial decisions.

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Branding - Naming

Storytelling

Use my creativity & experience to support you on your brand identity creation defining values,mission, targets and visual assets.

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Communication Plan

Marketing content

I craft editorial line, message value, thematics. Recommend formats, channels, frequency, audiences... Create content, calendar. Follow results, test, correct, reiterate

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Marketing Strategy

Let's define marketing plan, actions and tactics to reach your target & objectives according your business goals .

Who I worked with.

What they say

Photo by Diego PH on Unsplash

Magali delivered a complete audit of all our communication channels (web, emails, social networks & event) with recommendations and an action plan + specifically on the social media strategy, and followed up for more than 6 months (report). With her energy, we feel well-surrounded and oriented!

DEAUVILLE GREEN AWARDS

Magali worked on the launch of my website +branding + Social media Strategy, via Shopify (SEO, positioning, content strategy, key words, translations...) more globally as a project manager role. She is incredibly efficient, professional and available. There are no problems, only solutions. I recommend her services and will call again without hesitation on her kills.

NANOUINK

Magali helped us achieved the impossible within 8 weeks preparation only, coordinating more than 100 people working for the biggest event of our company the CES 2022 in Las Vegas. She put energy, initiative, dedication and communication skills. We got good very results and exceed our goals!

WALLBOX CHARGERS

Results

Here are some customers cases of mine with Strategic Marketing & Communication support needs that :



  • demonstrate the impact of my work on their brand's visibility via social networks


  • identify the scope of my work


  • inform about my main skills.
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Mission:

Branding Definition

Naming, logo, values, tagline, story telling

+ Landing page project web structure 3.0

>1M views TikTok

>850k Likes

YT Channel: 347 videos

7,34 k subsribers

Tiktok : here

Contact:

damiokedara@clienteleboosters.net

Mission:

Digital Brand Communication Manager

BOS Barcelona B2B Elite Executive furniture company

Objective : consolidate brand image and generate visibility and awareness on social networks + lead acquisition.


Strategy 2023 Global Communication Plan

  • Website : new version UX/Home, branding and organic content, new pages, SEO audit (organic traffic)
  • Social media communication plan
    • Launch Pinterest channel + publications management (web traffic + visibility)
    • specific to Linkedin (branding and services)
    • Insta focus with product video reels+ projects +publication volume & frequency (real + story)
  • Blog/NEWS special branding
  • Email/ newsletter
  • Competition& Events office sector (media, shows)

IG : 90 days + 43% coverage

Impressions > 21k = + 104 %

Profile visits +20%

BEFORE: low Visibility - prints <25 /d

AFTER: Visibilityx 3 to x10 - Impressions > 80 /d

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Mission:

Marketing Project Manager for Event (3 months)

Las VEGAS CES 2022 - Organization in 8 weeks

Coordination of >100 pax


Deliverables :

Marketing Digital plan

Marketing briefs +deck

Retro Planning

CES Dossier

Satisfaction Form

Event PlayBook

Objectives:

  • create WOW factor,
  • strengthen Wallbox’s awareness in markets (US)
  • + awareness & more visibility, top tier Media coverage,
  • Quasar 2 launch
Circle Play

Contact: aserff@gmail.com

Mission:

Brand Communication Audit & Social Media Strategy

Community Growth (influencer)

(6 months)

Objective : Reach + lead acquisition Plan


Stats Linkedin (04.07.22):

15 days after event

Uniques Visitors x 7

Followers x 3

Impressions x 13


15K impressions posts, peak 3K views 20th June.

CTR > 30, 60 and 80% !!!!!

n.2 ranking on Followers increase during the event month

+100 vs competition worldwide known festival

Contact: jonathan@deauvillegreenawards.com

Results

The evolution of the networks is positive ++:

Coverage is 10x, there is a shift from FB to IG and Linkedin,

The community is more extensive and the reach of DGA is well extended vs last year.


But site traffic remains stable

CV.

Let's collaborate.

You can contact me here :

📩

magg.meunier@gmail.com

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+34 674310020

Visit my profile:

LinkedIn

ENG

LinkedIn
LinkedIn

FR

ES

Adress

Magali Meunier

Avenida Vallcarca 125, puerta 5 08023 Barcelona, SPAIN